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Author: Jeffrey Hau

The state of data literacy

In 2019, data is an invaluable thing. The insights that can be generated on a brand’s audience are totally incomparable to what was possible in previous years. And with new information-gathering methods –...

Jeffrey HauJune 14, 2021

"We have spoken with many brands and they were happily indulged by an infinite inflow of new customers during the good time. While many of us were exploring new advertising channels and marketing stunts for lead acquisition, we marketers seem to have ignored the loyal group of existing customers that we already have relationships with."

Prizm

Digital Marketing Consultant

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